ISFMA the Blog

display booth
Tradeshow booths and displays need the final touch to be truly effective. Here are some ways you can lend polish to you’re your trade show exhibit and have it present in the best light by using little tricks of the trade.

hanging banner
Banner stands can also productively be used to focus the customers attention on “The Message.” The most common types of banner stands are: retractable, tension, and pole mounted which prove to be effective depending on your own personal taste and opinion as to what will work best for your audience. Depending on the size of your trade show exhibit and orientation of set up it is important that the correct size banner stand is used in terms of its size and its foot print. By using double sided banner stands where appropriate you can also double your marketing space while using the same amount of foot print. Take advantage of every square inch of possible marketing space available to you.

Table throws are historically often overlooked. All too often exhibitors regard a table to be nothing more that something to be covered with a table cloth. Nothing can be further from the truth when you think of a trade show display booth. A table throw can make for a finished and spruced up look which will add to what ever sits on that table. There is a reason why diamonds are displayed against a plush or attractive background. Think of the table throw as a way of featuring your company logo, a message, and a color scheme to enhance your ten by ten space. If the table throw occupies space you can again utilize that space to market your product or service.

Display Counters
Display Podiums can be much more effective if just a bit more consideration is given to them. You can attract attention to your booth and give it a custom look by adding back lighting to your Display Podiums. Light is always an element which draws in the human eye. Why not take advantage of the use of light integrated into your actual hardware. By using transparent media to print on and the simple use of bar lights or bulbs the Display Podiums can come alive and draw attention not only to your trade show exhibit as customers walk down the aisles but can highlight your speaker during a greeting or presentation. The lighting can also efficiently direct traffic to that part of the booth where it best suits your needs especially when it comes to the greeters position in your trade show exhibit.

These are just a few extra tricks in polishing off your trade show exhibit which are cost effective and can give your trade show booth a complete look.

Good Luck!!