Maximizing Direct Response Means New Tactics

Direct Response Marketing is 50 years old, but its success wasn’t threatened until about five years ago when Internet commerce began to compete for the same audience. Add to this the fact that TV advertising has changed, and airtime costs have been steadily rising for the last few years. Therefore the pressure to perform is explosive, and no longer can most ad agencies afford DRM with a majority of their products.

How are the experts maximizing direct response marketing? This short article outlines the trouble spots, and suggests ways that business can get the most bang for the buck. Key to success these days is preliminary market research and more targeted audience grouping. Other keys involve how to use the power of the Internet rather than taking a confrontational stance.